Interesting fact on UGC - 1% rule

Thought this could also be applied to the forum for IMC perhaps... hate to admit that I'm one of the passive consumers of it.

The "One per cent Rule" is a concept derived from usage behaviour analysis of user-generated content (UGC) and social networking websites where one per cent of the audience will actively create and submit content, nine per cent will moderate it editorially, and the rest are happy simply to passively consume it.

http://www.theregister.co.uk/2006/11/13/iptv_vod_briefing/page3.html