Introduction to my blog

Well hello!

You have found my IMS blog which I intend to update weekly and relay any information I have learnt about IMS.

Just to clarify at this point that IMS is not some horrible disease! It is an acronym for Interactive Media Strategies, one of the units I am studying in my third and final year on the Advertising and Marketing Communications degree at Bournemouth university.

Effectively this blog will be a diary for me to log important and interesting pieces of information I pick up along the way. It will include both academic points of interest as well as industry and personal views on the area of interactive media strategies.

I hope you enjoy!

Kate